Guidelines & Minimum Criteria for Distributorship
1. Introduction
Patanjali is committed to providing high-quality organic products including bio-fertilizers,
bio-pesticides, seeds, organic manure, and micronutrients. Our distributorship program aims to
establish a network of dedicated and reliable distributors to promote and sell our products.
2. Application Process
Application Form
Complete and submit the distributorship application form
available
on the Patanjali website.
Documentation
Provide necessary documentation including business registration
certificates, financial statements, and any other required documents.
Review and Evaluation
Patanjali will review the applications based on eligibility
criteria and may conduct interviews or site visits.
Approval
Successful applicants will receive an official approval letter and a
distributorship agreement for signing.
3. Distributorship Agreement
The agreement will outline the terms and conditions of the distributorship, including:
Territory
Defined geographical area of operation.
Product Range
List of PORI products authorized for distribution.
Pricing and Payment Terms
Wholesale prices, payment terms, and credit policies.
Minimum Order Quantity
Initial and subsequent order quantities.
Sales Targets
Quarterly and annual sales targets.
Marketing Support
Advertising and promotional support provided by Patanjali
Organic Research Institute.
Training
Initial and ongoing training programs for distributors and their staff.
4. Responsibilities of Distributors
Sales and Marketing
Actively promote and sell PORI products within the assigned
territory.
Inventory Management
Maintain adequate stock levels to meet customer demand.
Quality Assurance
Ensure proper storage and handling of products to preserve
quality.
Reporting
Submit regular sales reports and market feedback to Patanjali Organic
Research Institute.
Compliance
Adhere to all terms and conditions of the distributorship agreement and
comply with local laws and regulations.
5. Support from PORI
Product Training
Comprehensive training on product knowledge and sales techniques.
Marketing Materials
Supply of promotional materials such as brochures, banners,
and product samples.
Technical Support
Access to technical support for addressing customer queries and
issues.
Incentive Programs
Eligibility for sales incentives and rewards based on
performance.
6. Performance Monitoring and Evaluation
Periodic Reviews
Regular performance reviews based on sales targets and market
feedback.
Corrective Actions
Identification and implementation of corrective actions for
underperforming distributors.
Renewal and Termination
Annual renewal of distributorship based on performance,
with provisions for termination in case of non-compliance or underperformance.
7. Conflict Resolution
Grievance Handling
A structured process for addressing grievances and disputes between PORI and
distributors.
8. Contact Information
For any queries or assistance regarding the distributorship application, please contact:
Email: marketing@patanjalibio.com
Phone: +91-8755904985
Address: Patanjali Organic Research Institute, Haridwar, Uttarakhand, India
